Founded in 2014 by Josh Christopher Yeomans, Love by Mistake began as a record label imprint under Sony Music UK before becoming fully independent. Driven by a dedication to discovering and nurturing emerging talent, Josh has expanded his work beyond artist development and consulting into music promotion and digital PR.
Love by Mistake has led successful PR campaigns for major label acts and up-and-coming artists alike — from global sensations such as Billie Eilish, to platinum-selling Alice Merton; Germany’s breakthrough star Nina Chuba; EDM heavyweight Steve Aoki; and Louis Tomlinson (of One Direction).
Over the years, Love by Mistake’s clients have accumulated over 3 billion streams. Based in the UK, and rooted in authenticity, the company stays accessible and open to genuine talent. If you’re an artist with a vision and passion, Josh is always listening — drop a message to connect.
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Show past/present clients
Alec Benjamin,
Alice Merton,
Alma,
Alessandra,
Alex Lustig,
Alycia Marie,
Amilli,
Andrew Applepie,
Anjelica,
Amelie Siba,
Arp Frique,
Astronomyy,
Babé Sila,
Baby Ariel,
BADSISTA,
Bastian Benjamin,
Bearcubs,
benzii,
Billie Eilish,
Blackwave,
BLOODHYPE,
BLVTH,
BOY LOCO,
Bulgarian Cartrader,
Burt Cope,
Chris James,
Clairo,
COBRAH,
Coely,
Cosby,
COTIS,
Dario Lessing,
David Bay,
delzun,
dery,
Discrete,
dj poolboi,
dné,
DVTCH NORRIS,
Dylan Fuentes,
Ed Prosek,
Eefje de Visser,
Elodie Gervaise,
EVIN,
Feng Suave,
Fleurie,
Foreign Fields,
FOREIGN PERSONA,
Gianni Mae,
Glints,
Grunenberg,
Holly Walker,
Ivan Ave,
IYES,
Jason Nolan,
Jakob (pka Jakob Ogawa),
James Chatburn,
Jean Valery,
JEZ_EBEL,
Joa,
Jude York,
Jumpa,
K.ZIA,
Karim Eid,
Kelvyn Colt,
Kiara Nelson,
Kiesza,
Kilian and Jo,
Kim Swim,
Knife Girl,
KRANKk,
Kurran Karbal,
Kytes,
L’aupaire,
Lea Porcelain,
LEEPA,
Leonard Wellington,
LIA LIA,
Lie Ning,
Lila Dupont,
Lost Frequencies,
Louis Tomlinson,
Luke Fono,
Madam Bandit (Mindy Gledhill),
Madanii & L:Lucid,
Markus Nikolaus,
Mavi Phoenix,
Max Wassen,
Maxe,
Melis,
Meskerem Mees,
Micayl,
Moglii,
MOLI,
Moncrieff,
Moonboy Inc,
Morabeza Tobacco,
Moritz,
Mousse T,
Naomi Sharon,
narou,
Nina Chuba,
Noah Klein,
Novaa,
Nova Twins,
Okean Elzy,
ORKID,
Oscar and the Wolf,
Pablo Brooks,
Philine Sonny,
PORZELLAN BAR,
Postaal,
Promis3,
Ragga Twins,
RANI,
RIKAS,
RMR,
Saint Nomad,
sakehands,
Sam Feldt,
Sam Valdez,
Selassie,
Selah Sue,
Shelter Boy,
Siloon,
Simian Ghost,
SIPSODA,
Sjaak,
Sofia Karlberg,
Sofia Monroy,
Steve Aoki,
Still Parade,
SVEA,
Sylvie Kreusch,
Ten Fé,
Tep No,
The Aston Shuffle,
the Kii,
The Hidden Cameras,
The Magician,
Thomas Azier,
Tim Kamrad,
Tokyo Tea Room,
Tom Smith,
Tones & I,
Trudy and the Romance,
Tsar B,
Tuimi,
Véyah,
Vera Bohl,
Warhola,
Wolfskind,
WEIRDO,
Yann Gaudeuille,
Yorina,
X+Y=U,
Ziggy2000,
zinha
